September’s Viewpoint reported that the SCNA budget included a deficit. Viewpoint interviewed the association’s treasurer to learn more about the purpose of this deficit.
First, it is an intentional deficit and is expected to last approximately 12-18 months. The planned deficit’s purpose is to invest in hiring a development director, a very coveted position for any non-profit organization. The development director will be expected to apply for grants and pursue ideas for new revenue generation.
Depending on how long it takes to fill this position, the organization is expected to run at a planned $60,000-$80,000 loss in the short term. The board sees the deficit as an opportunity to invest in Sierra 2 and SCNA’s growth.
SCNA is also seeking a special events coordinator.
According to SCNA treasurer Jonathan LaTurner,
“SCNA’s goals for the new position of development director and a new special events coordinator are to promote community awareness of the Sierra 2 Center and SCNA and to boost top-line revenue. The board believes the short-term budget deficit will help us accomplish these twin goals.”
The deficit is not due to the recent tenant rent increase as evidenced by normal turnover numbers. The Sierra 2 Center is currently booked at almost 100% capacity with some remaining theater dates available.